What they wanted
A brand development proposition for its three disparate commercial service brands and parent Eduserv brand.
What we did
First, we commissioned an audience perception audit. Next, we drew up a compelling new message set. We then devised a marketing and communications plan; created a new visual identity and brand strategy for each Eduserv brand; and lastly came up with a new name for the charity arm of Eduserv.
The impact of Reality in Branding
Eduserv has connected its three commercial services brands, uniting them clearly under the parent Eduserv brand. The charity operation of Eduserv has been renamed Eduserv Foundation and enjoys commercial parity with the three service brands. The creation of a new visual identity and brand strategy has afforded Eduserv Foundation clarity and higher visibility, enabling its trustees to promote the charity more effectively.