What they wanted
Corero (formerly Mondas Plc) tasked us with devising a new brand and communications strategy that would better encapsulate and convey the company’s vision and values; and asked us to come up with a new name for the company.
What we did
We compiled a corporate message set that was clear, consistent and compelling. Next, we facilitated a renaming and rebranding session and Corero was born. Then we redesigned Corero’s website and redrafted the copy to reflect the brand messages and attributes.
The impact of Reality in Branding
Investors and analysts were able to better understand the company’s acquisition strategy and the benefits delivered by each division of its business. The management board was reorganised to allocate clear responsibilities for meeting growth objectives. The new website supported its wider sales strategy by outlining a clearer and more compelling business proposition. Internally, the company rebrand united the different divisions of the business and created a more cohesive company culture.